Our Story


The vision for directselling.me, the National Direct Selling Registry™, eSuite.me™ and our entire family of sites grew organically through a plethora of experiences spanning decades.

Our founder, Laurie Girardi is passionate about the direct selling industry, its people and products and the powerful business opportunities it provides.  She is a self-proclaimed techie geek and passionate entrepreneur. Laurie is a direct selling, technology integration, and social media/marketing expert who has served the direct selling/network marketing industry for more than a decade after building a very successful business in the field. Through her work with many direct selling companies, she saw a need arising that kept her up at night. As digital marketing and online selling were becoming more and more prevalent, the tools and strategies for direct sellers were not keeping up. The strength of the distribution channel is built upon the relationship between independent sellers and their customers & team members. Yet, as the way people communicate and seek out information evolved, the methods readily available for independent sellers were not fitting the growing need.

It was through her experiences as a top performing independent leader and her subsequent years as a business consultant and speaker that Laurie began to develop the plan for directselling.me and the robust National Direct Selling Registry™. As Laurie worked closely with companies’ lead processes as well as recruitment and retention strategies, she realized that there was a gap in the service that replicated websites provide and the growing needs of independent sellers and their relationship with customers, prospective customers, potential recruits and team members. The replicated website is simply a shopping cart, and the independent seller needs a way to create interest, add value and build relationships with their customers and prospects in an online/digital way.

Creating solutions for many of the challenges direct sellers face today became Laurie’s obsession.  She gathered a brilliant team including programmers, design professionals and trusted advisors, and together we’ve developed the plan and software platform for the National Direct Selling Registry™ and it’s backbone, directselling.me.  The National Direct Selling Registry™ is a global business registry, directory and blogging platform for direct sellers, network marketers, social sellers and MLM professionals. We’re tech savvy, so you don’t have to be.  And, if you are, you will quickly “get” how to leverage our tools and services to drive your business quickly into the future.

At directselling.me, we know first-hand what it takes to build a thriving direct selling organization, and inherently know how to leverage technology to drive success in our relationship industry.  We’ve felt the thrill of success and the agony of missed opportunities.  We’ve spent countless hours in living rooms and kitchens all across the country just to wonder who might have tried to reconnect with us but couldn’t find our contact info. When most others didn’t know how, we built our own blogs and tapped into the power of social media to solidify our online voice/presence, and we know how time consuming getting ahead of the technology curve can be.